Seeing Things: The Art of the Billboard

Billboards, like palm trees and freeways, are ubiquitous elements of Los Angeles’s vast cityscape. Over the next seven weeks, “How Many Billboards? Art In Stead,” an ambitious urban exhibition organized by the MAK Center for Art and Architecture, will be displayed on 21 billboards across the city. When the Museum of Contemporary Art unveiled its controversial 2001 marketing campaign, in the form of billboards plastered with clever plays on museum labels, Kimberli Meyer, the MAK Center’s director, imagined billboards as a site for art rather than for advertising. (read more)

- from NYT Style magazine, Brooke Hodge